Strategic/Operational Planning (Nike) Essay - 696 Words

Nike: Strategic Operational Planning Albert Dwayne Johnson Jr. University of Phoenix Nike: Strategic Operational Planning: When people think Nike, the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing, stylish clothing and pop culture. Nike is a highly successful company, with all competitors, like Addidas or Converse, constantly working toward being on the same plane as Nike. The success of this company is due to it’s focus on communities and their environments. In fact, Nike looks at the community and the environment as the company’s external stakeholders (Wallace). As a result, Nike caters†¦show more content†¦Listening to its stakeholders can appear to be an indicator to Nike as to how they can approach their work. Nike also wanted to invest in community-based initiatives that use the power of sport to unleash potential and improve the lives of youth (Nike Repository). A strategic plan can be set to achieve this goal. One of the strengths of Nike, as indicate d in the SWOT analysis on Tech Analysis Blog’s website, is their endless appeal to celebrities and athletes. Having super stars like LeBron James or Kanye West have their own shoes under the Nike umbrella can cause huge sells and high interest by multiple demographics. Nike can also use that celebrity appeal toward this goal. One strategic plan for Nike is to have sports related tournaments or contests in multiple communities and have athletes and celebrities take part. This exposes the brand in public, to keep the allure and the appeal relevant. This allows for famous people to be involved in the promotion of the company, thus drawing the ire of fans of said celebrity. This also can allow for interactivity with fans of the Nike brand and getting them involved in sports. This could exhibit it’s effectiveness through younger generations the best, which can lead to Nike reaching it’s goal of changing young people’s lives for the betterment of their futures . There’s no denying that Nike, Inc. is a powerful brand with worldwide recognizability. Anyone could see the Nike logo and know exactly where itShow MoreRelatedProject Proposal : Nike Inc.1354 Words   |  6 PagesInception Nike, Inc. is a corporation that specializes in the design, development, manufacturing, marketing, and sales of footwear. Nike, Inc. was founded by Bill Bowerman and Phil Knight. The current Chief Executive Officer (CEO) is Mark Parker. The company headquarters is in Beaverton, Oregon. The company headquarters will be expanding soon and will contain two additional floors. Currently, there are twenty employees and four out of the twenty employees handle the IT part of the corporation. 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